At the roots of Stay Gold, Charlie is upcycling. See that 'ol shirt that's been sitting in the corner of your closet? Let's Edward-Scissor-hands-it and craft it to be a headband or a pair of socks. Upcycling is exactly that; it's the practice of transforming items--usually something no longer of relevant use--into something new and useful. It is synonymous to repurposing.
Of course, Wikipedia always has our backs on full definitions.
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